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International Business: Strategy and the Multinational Company John B. Cullen
Publisher: Routledge

While, the track record for delivering the projects to change the business is also He consults with senior- level executive of multinational companies seeking to improve business performance, as well as advising the management teams of emerging companies. About ChinaSoft International Limited (SEHK:354). In a recent global marketplace study, 67% of worldwide CEOs think their current business model is only sustainable for five years at most. Through re-thinking how to balance standardization and customization in global marketing strategies, the authors offer some practical advice that western companies can follow in order to meet the fast-changing needs of China's online customers. E-Commerce Giants Kept Out So, if multinational e-commerce companies do not enjoy competitive advantage in technology or business model, what do they have to do to take foothold or succeed in China? In conclusion, Wal-Mart Company has been able to successfully enter into the global market because of the use of multinational business strategy. Winning the China Mobile Wireless Fetion contract further demonstrates that the company is on track in its execution of its business strategies. To be a member of the “Global Village” and become a successful multinational company, you have to accept that no one Countries strategy is THE right one. Internationally, countries like the USA, the UK and developing ones like China are considered by many too insular to be true Global Business Leaders. If you are open to learning these differences then international business opportunities exist in multiple international locations.